Based on our initial meeting our task would be to bring to the design the essence of the product. We are selling technology in a beer environment. Our approach is more focused on the technology as a game changer. The graphics are treated as banners where a simple message will catch visitors eyes but also will create the need to know more about this product. The use of the black color is not random, it is a common color for technology and for the beer industry. We used accents of orange color from the logo but kept a reliable filling about the technology and created a trust foundation for the visitor to believe that Global Keg is a well put together company and has everything figured out.